SIMPLE PLAN

The Bigger THAN YOU THINK! TOUR

November 25, 2026 | 8:00 PM

Araneta Coliseum

EXPECTED AUDIENCE ATTENDANCE: 18,000

SIMPLE PLAN "The Bigger Than You Think!" Live in Manila marks the celebrated pop-punk icons' triumphant return to the Philippines, anchoring the Manila leg of their milestone 25th-anniversary tour across Southeast Asia. This is more than a concert, it's a full-circle homecoming for a band that has soundtracked Filipino fans.

Simple Plan celebrates its 25 years as a band, with the current lineup of Pierre Bouvier, Chuck Comeau, Jeff Stinco, and Sébastien Lefebvre.

• The band has sold over 10 million albums worldwide.
• Their videos have garnered more than a billion YouTube views.
• 9.8 million Spotify monthly listeners (per Spotify artist page) with over 4 million followers, indicating a large, well-distributed streaming base.

The band arrives in Manila riding the crest of the worldwide pop-punk revival, a cultural moment defined by nostalgia-driven music. With career-spanning hits like "I'm Just a Kid," "Welcome to My Life," and "Perfect" still commanding over 9 million monthly Spotify listeners and more than a billion cumulative YouTube views, the band's anniversary set list promises fan-favorite deep cuts alongside the anthems that defined a generation.

Simple Plan's audience uniquely spans two consumer cohorts in one room: Millennial fans who grew up on the band's 2000s catalogue, now at peak earning and spending power, standing shoulder-to-shoulder with a Gen Z crowd who discovered the band through viral TikTok trends like the #ImJustAKid Challenge, a photo recreation challenge where participants joined the global internet phenomenon (with over 1 billion global TikTok views) by posing identically to vintage family portraits as adults before transitioning back to the original childhood images on beat with the lyric "I'm just a kid. This dual-generational pull creates a rare sponsorship canvas: one audience, two purchasing profiles, and a shared emotional touchpoint built on nostalgia, community, and unfiltered fandom.

GALLERY

SIMPLE PLAN

Expect a multi-generational, sold-out crowd screaming along to iconic pop-punk anthem, from "Perfect" and "Welcome to My Life" to the viral TikTok sensation "I'm Just a Kid", alongside a special opening performance from Canadian alternative pop star LØLØ. Packed with electrifying live concert energy, soaring crowds, and unmissable fan moments. Capture the scale, passion, and emotional engagement that make Simple Plan an ideal platform for brand partnerships.

Music Playlist

More...

Audience Segments

The event's attendee profile are majority millennial fans who grew up with the band's mid-2000s catalogue (now 30s–40s with higher disposable income), plus a secondary Gen Z segment drawn in via TikTok nostalgia trends and the LØLØ support slot. A dual-demographic audience valuable for brands targeting both mid-career professionals, young parents and younger digital-native consumers in one event.

Early adpoters of trends. Highly social and digitally connected, heavy social media users. Interested in travel, food, music and fashion. They value self-expression and shared experiences. Influential within their peer groups

18 - 30 yrs old
Males & Females
Young Professionals
Mid to upper middle income
Predominantly residing in Metro Manila

Nostalgic Millenials

Experience seekers who are willing to pay for memorable experiences. Highly social and digitally connected. Authenticity-driven. They value community, sustainability, and convenience. Interested in travel, weekend getaways, fitness, food parks, and creative hobbies. Influential within their peer groups.

30-45 yrs old
Males & Females
Mid-career Professionals, Entrepreneurs
Mid to upper middle income
Residents of Metro Manila and key cities in the Philippines

Gen Z Digital Natives

Brand conscious but authenticity -driven. Interested in travel, food, and lifestyle. Values quality and convenience. They are frequent recommender of products. Loyal when brands deliver meaningful experiences.

45 yrs old and up
Males & Females
Affluent Professionals, Decision-makers, Business owners
Upper middle to higher income
Metro Manila residents

Premium Experience Seekers

PRIMARY AUDIENCE

Approximately 60% of audience

Nostalgic Millenials

30 - 43 yrs old
Males & Females
A, B, upper C Socio-economic class
Metro Manila residents

Established professionals or parents balancing career, family, and the rare "night off". This concert is a deliberate, planned-for indulgence rather than a spontaneous outing. Many will frame the night as a reunion, attending with old friends they haven't seen a show with in years. The music is tied to formative teenage and young-adult memories, and attending feels like reclaiming a piece of who they were. They value authenticity and are deeply loyal to brands once trust is earned.

Gen Z Viral Discoverers

20 - 28 yrs old
Males & Females (skewed more towards Females)
B, upper C Socio-economic class
Metro Manila residents

This group is motivated by pop-culture participation, social identity expression, and viral community trends. Introduced to Simple Plan through short-form video platforms, notably the 1-billion-view #ImJustAKid TikTok trend and drawn to contemporary alternative pop support acts like LØLØ. Their lifestyle revolves around mobile connectivity, live content creation, and peer-to-peer social sharing. They demonstrate high engagement with immersive, photo-worthy brand activations and lifestyle sampling booths that enhance their digital storytelling.

Regional Destination Attendees

35 - 45 yrs old
Males & Females
A, B, upper C Socio-economic class
Out-of-town fans traveling from Cebu, Davao, CALABARZON, and key provincial cities

This is a travel-motivated, higher-discretionary-spend segment by nature of the commitment required to attend multiple shows across borders. They represent a smaller but high-value slice of the audience,

Premium VIP Millenials

30 - 45 yrs old
Males & Females
A B Socio-economic class
Predominantly Metro Manila residents

Motivated by exclusivity, comfort, and status, the experience should feel elevated and distinct. They are less driven by scarcity-chasing fandom, more by wanting the "best version" of the night without compromise. Brand-conscious in a quality sense; responsive to premium partners that match the tier of experience they've already paid for.

Legacy Enthusiasts

30 - 45 yrs old
Males & Females
A, B, upper C Socio-economic class
Metro Manila residents

This segment consists of alternative music purists and dedicated fans who have maintained high repeat attendance across Simple Plan's Philippine concert history (2012, 2016, 2023). Defined by deep band loyalty and an active, high-energy live entertainment lifestyle, they thrive on physical camaraderie and collective sing-alongs. They consistently allocate a higher share of their personal discretionary spend to limited-edition products and services, and memorable experiences.

Name

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LXM Bespoke Experiential Marketing

WE DO THINGS DIFFERENTLY

We believe Brands deserve the same level of craftsmanship in marketing that they put into their products and services. We design bespoke sponsorship marketing strategies tailored to your brand’s objectives and target audience. We don’t just place logos at live entertainment events, we engineer immersive brand moments that turn audiences into Brand Fans and Advocates. Our goal is to maximize visibility, engagement, and measurable impact, ensuring your brand doesn’t just sponsor the event, but is integrated into the audience experience.

Brand Exposure / Visibility

We do brand logo exposures and displays efficiently. We strategically position your brand assets where the crowd will not miss them. With precision placement, strategic frequency, and unmistakable presence, it's visibility engineered to ensure the audience will not only see your brand, but will strongly recall it even after the event.

Engagement

From user-generated content to branded digital games, your sponsorship turns passive spectators into active participants capturing direct interactions and opted-in data records during the event. Audience-centric touchpoints, from physical to digital components, ensure not only higher but also meaningful engagements. Every scan, tap, and shared moment builds a first-party data asset your brand owns long after the last encore fades.

Conversion

Turn the live event experience energy into pipeline: on-site activation and creative sampling help brands get qualified leads. Strategic placement at high-dwell areas at the event puts your brand in front of audiences at their most receptive moment, giving your team a higher rate of conversion from audience experience to revenue.

PR / Media Mileage

Amplify your brand narrative beyond the event venue with media, influencer coverage, and social amplification. With strategic amplification and visionary storytelling, we help you turn your sponsorship into weeks of efficient reach.

Sponsorship Benefits

XPERIENCE MARKETING

Brand participation via Experiential Marketing in Live Entertainment events creates strong emotional connections and authentic engagement with your Target Audience. Live events provide immersive and memorable experiences that make Brands feel like a natural part of consumers' lifestyles. This emotional bonding fosters brand loyalty and trust far beyond the usual marketing activities. Live events provide exciting, shareworthy viral content and organic social media opportunities for Brands, expanding reach beyond the event itself.

SIMPLE PLAN

BRAND PATRONS

COLLECTIVE SPONSORS

For Brands seeking efficient visibility, audience reach, and association with a higly anticipated event. Ideal for brands with awareness and product trial objectives.

PACKAGE INCLUSIONS

→ Product name

PACKAGES

HEADLINER

PREMIUM SPONSOR

CATEGORY EXCLUSIVITY

A top level, premium sponsorship delivering seamless brand integration before, during, and after the event through exclusive assets, high-impact visibility, immersive audience participation, first-party data, and media/PR entitlements.

PACKAGE INCLUSIONS

PRE EVENT

● Promo tied to event

● Product name

FEATURE

MAJOR SPONSOR

A major sponsorship combining elevated visibility, immersive brand experiences and dynamic audience engagement, significantly increasing brand differentiation.

PACKAGE INCLUSIONS

→ Product name

FRONT ACT

MINOR SPONSOR

Designed for Brands looking to establish quality associations with prominent events and effectively increase brand recall and elevate consumer perceptions.

PACKAGE INCLUSIONS

→ Product name

Contact

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Singapore

📞 +65 8303 8006

📨 connect@ideasintegrated.marketing

Philippines

📞 +63917 9888 991 (Viber)

📨 connect@ideasintegrated.marketing